Muhammad Umair KhanThe science and art of using color are both a part of “color theory.” It discusses how people perceive colors. Also, the visual consequences of how colors blend, complement, or contrast one another. Above this, “Color Theory” covers the signals that colors convey as well as the techniques for duplicating color.
TheColorWheel shows the arrangement of colors. Consequently, it shows colors into three groups in color theory: primary colors, and secondary colors. Later, more on that.
So why should you, as an entrepreneur, worry about color theory? Why not simply apply some red to your package and call it good? Coke claims it was successful.
Your brand will grow as a result of color theory. Further, this will help you increase your sales.
Fundamentals Of Colors
In 90 seconds or less, consumers determine whether or not they like a product. That is an exclusive choice based on the color 90% of the time.
Perception affects color. Our eyes sense something, like the sky, and send information about that object’s hue to our brains (blue). Various objects reflect various wavelength combinations of light. Our brain detects these wavelength combinations, which it then converts into the phenomenon known as color.
What do you check for when you’re going down the soft drink aisle? And attempting to find your six-pack of Coke among the racks; which is stocked with 82 million cans and bottles? The handwritten logo or that well-known red can?
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The Additive Color Mixing (RGB Model):
Humans color light waves. Red, green, and blue light sources of varying intensities mix together to generate colors. They are using the additive color mixing model. The color mixture gets brighter as more light goes into it. The combination of all three hues of light produces white light.
Red, green, and blue (RGB) are the three fundamental hues used by TVs, displays, and projectors. Various colors appear when we mix RGB.
Why is it important?
Consider that your company has a standout logo that is bright yellow. If you don’t apply the proper processing when posting the logo to Facebook, Twitter, or your website, it will appear murky rather than that brilliant yellow. Use RGB rather than CMYK when creating files for any type of screen.
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The Subtractive Color Mixing (CMYK Model)
The subtractive color mixing paradigm becomes usable to create any hue you see on a tangible surface (paper, signs, packaging, etc.). Since we were taught how to mix finger paint using this model in kindergarten, most people are more familiar with it. In this instance, the term “subtractive” simply means that you add extra color to the paper to remove the light from it.
Red, yellow, and blue were historically the primary colors utilized in the subtractive process since they were the colors that artists blended to create all other colors. Cyan, magenta, yellow, and key/black (CMYK) later superseded them, which allowed printers to create a broader range of hues on paper when color printing became more common.
Why is it important?
You’ve decided to publish a color brochure. You expect your printer to get the colors correct if you’re spending so much money on your marketing (printing is expensive!).
Only CMYK can produce precise color reproduction because printing employs the subtractive color mixing technique. Using RGB will not only provide incorrect color but also compel you to ask your printer to reproduce the whole run, which will cost a lot of money.
The Color Wheel
I don’t know about you, but getting that brand-new, immaculate 64-count box of Crayola crayons was the finest part of returning to school in the autumn when I was a child. The options appeared to be limitless until I would eventually misplace the black crayon.
Learning about the color wheel and harmonies (what works, what doesn’t, and how color communicates) is just as exciting as getting a new box of crayons. Actually, no.
You will be better able to articulate your ideas to your designer, printer, or even (perhaps) an Apple Store Genius if you are familiar with the vocabulary and procedures associated with color.
The Fundamentals Of Color Wheel
Sir Isaac Newton created the original color wheel in 1966. So it predates the one you learned about in kindergarten. Designers and artists still use it to create color palettes and schemes.
Three fundamental colors—red, yellow, and blue—three secondary ones—green, orange, and purple—and six tertiary ones—produced when primary colors are combined—make up the color wheel (hues made from primary and secondary colors, such as blue-green or red-violet).
Warm Colors
You can distinguish between warm (reds, oranges, and yellows) and cool colors by drawing a line through the center of the color wheel (blues, greens, purples).
Cool Colors
Cool colors are frequently connected with calmness, tranquility, and serenity, whereas warm colors are typically linked to vitality, brightness, and activity.
When you realize that each color has a temperature, you can see how using only warm or only cool hues in a logo or on a website might affect the message you want to convey.
Hue, Shade, Tint & Tone
Let’s recall the 64-pack of crayons we received on the first day of school. (Do you recall “raw umber”? (What is an umber, and is it better eaten raw as opposed to cooked?) Whatever the case, you might ask how we went from the twelve hues on our initial color wheel to all those crayons. Tones, hues, and tints are used to achieve this.
To put it simply, the color wheel’s hues are the basis for tints, tones, and shades. When you add white to a color, it becomes tinted (or we say Tint). Red and white, for instance, make pink. Adding Black instead of White makes Shade. Contrarily, Red and black, for instance, make burgundy. Blending a color with black, white, or grey is a Tone. As a result, the original hue is darkened, and the visual seems softer and less vivid.
The Science Of Color Schemes
Let’s talk about plans… (And not the kind made up by cartoon villains. Bwahaha!) It’s about color schemes. Designers create a color strategy for marketing materials using the color wheel.
Complementary Colors
Complementary colors are opposites on the wheel— red and green, for example.
The stark contrast between the two hues may truly make the artwork stand out, but using them excessively might get boring. Think of a holiday-season retail center.
Because of this, using a complementary scheme in your company’s marketing allows for a crisp contrast and distinct separation of visuals.
Analogous Colors
Red, orange, and yellow are examples of analogous hues that are next to one another on the wheel. While one color will rule, one will support, and one will accent in an analogous scheme. Analogous schemes in the company can efficiently direct customers as to where and how to behave, in addition to being aesthetically beautiful.
The Tostitos website uses a comparable color palette. The site’s eye-catching orange navigation bar encourages exploration, while accent-colored buttons at the bottom point to hungry customers who are craving snacks to “Buy Online.”
Triadic Colors
Triadic hues are equally spaced on the color wheel and frequently have a vibrant, lively quality.
Using a triadic scheme in your marketing produces visual harmony and contrast at the same time, allowing each element to stand out while enhancing the impact of the entire image.
Burger King does a good job of using this visual combination. Hey, is it time for lunch yet?
Why Is Color Theory Important?
Branding and marketing are two reasons.
No, three terms instead: sales, marketing, and branding.
With this foundational knowledge, you can select colors and schemes for branding purposes. Like the ideal hue for your logo. Understanding the psychological underpinnings of color selections on your website and the feelings that certain colors elicit in customers.
